Branding x Motion Identity
in Healthcare
During my internship at Studio Rx, I developed several motion graphics for healthcare campaigns under tight timelines, adapting visual systems across formats and collaborating with producers and editors to deliver compelling content.
Studio Rx Logo
Motion Design
Studio Rx is a healthcare advertisement agency that provides creative digital solutions for all scale and needs.
I proposed this logo motion design exploration that was loved and turned into the opening for their experiential reel.
Branding | Motion | Styleframe Design
Role: Designer, Animator
Brand Tone:
Bold, Playful, Trustworthy
I chose to center the motion on the "RXies," the symbolic character figures that embody Studio Rx’s spirit of exploration, innovation, expertise and collaboration, which is valued in the healthcare industry.
Styleframe Design
The design emphasizes on the power of transforming one problem into a system of creative solutions through dialogues of communication.
Through bold, dynamic and playful designs. The Rxies are awaken by this conversation to help and create a solution for the clients.
Storyboard
Experiential Reel
Opening
The original exploration was turned into their experiential reel opening, with an addition of the RXie putting on VR goggles!
Avante Agency
Motion Identity
Branding | Motion | Logo Design
Role: Designer, Animator
For the internal IPG Health internship pitch project, we formed a creative team called Avante Agency.
I was in charge of creating the motion identity to use in our pitch presentation deck, which represents the modern and bold spirit of our agency. Our pitch stood out among competitors and won the grand prize.
Brand Tone:
Bold, Approachable
As a motion design Intern, I contributed branding for Studio Rx, Avante Agency, and ExactSciences.
Our Values: Innovation, Trust, Compassion
Our voice: Informative, Supportive, Approachable
The motion represents a variety of future possibilities that Avante Agency can bring, revealing the full logo with a smooth, easy and approachable motion.
This motion identity is utilized at the beginning/end of the presentation that leaves a strong impression to the clients of who we are and what we represent.
CancerGuard EX Digital Campaign
Design: Draw Your Path
To promote the clients new product that identifies possible cancer risks, I came up with the concept “Draw your path” for our digital campaign. The wordplay between 'drawing blood' and 'drawing.' emphasizes on relieving anxiety of facing health risks through creativity and art.
Based on that concept, I designed visuals of an interactive website that helps the clients and healthcare providers feel positive and confident regarding the product.
The motion of 'drawing' brings clarity to the blurred photos, translating how the test brings clarity for our customer's futures. This campaign stood out and was chosen to be the winner against multiple competitors.
Branding | Motion | UIUX Design
Role: Designer, Animator
Interactive Website UIUX
Design
The website provides two pathes, one for customers and one for Healthcare providers, hitting both targets for this product. We also designed an interactive drawing area for the customers to draw to prompts and upload to the website.
Full campaign pitch presentation:
